ABOUT US

At Mascot International Group, we're more than just a business; we're a global force for innovation and excellence. With a rich legacy spanning 90 years, we've honed our expertise in Distribution, Manufacturing, and Supply Chain Management, setting the stage for unparalleled success. Our commitment to quality knows no borders, as we proudly serve customers in over 10 countries worldwide. From the bustling streets of India to the cosmopolitan cities of the USA, UK, Africa, UAE, Singapore, and beyond, our footprint resonates across continents. Diversity is at the heart of what we do, reflected in our expansive product portfolio of over 50 top-quality offerings. But it's not just about the products; it's about the people. Our team of industry experts brings invaluable insight and passion to the table, coupled with access to growing markets. Join us on our global journey as we continue to bridge borders and break barriers, one product at a time. Explore the endless possibilities with Manik Shah Group and experience excellence.

Vision

  • To become the largest global distribution players in the FMCG space- both internationally and in India.
  • To keep alive reputation of our Heritage of Late MULCHAND G SHAH. (Founding Father of Mr. Maniklal Shah)
  • To diversify in to related and non-related spaces for growth.

Mission

  • Set up global trading via Import-Export and develop strategic partnerships.
  • To excel and be profitable in every business under this group.
  • Set up and run trading and distribution on our own, or in partnership with other established business houses across the globe.
  • To be transparent and fair in all our dealings and make successful presence in every possible country
Meet Our Founder

Mr. Maniklal Shah

Meet Our Founder

Mr. Maniklal Shah

More than 44 years of business experience, Mr. Maniklal Shah is the driving force behind Mascot International Group. He graduated with a degree in Science from Mumbai University in 1982 and joined the family business in 1980.

For two decades, Mr. Shah managed Mumbai’s distribution network, earning numerous awards for his outstanding work. He then spent 20 years in garment exports, establishing a solid international presence.

Beyond FMCG, Mr. Shah ventured into construction and property development, successfully completing a 1.8 lakh sq. ft. commercial complex in Vapi. His expertise extends to constructing factories on a turnkey basis and marketing private-label FMCG products worldwide.

Mr. Maniklal Shah’s diverse experience and visionary leadership continue to propel Mascot International Group to new heights.

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"It is not Me,
It is always WE"

Khushboo Shah

"It is not Me, It is always WE"

Khushboo Shah

Introducing Khushboo Shah, the director of the company, working alongside her father, Mr. Manik Shah, to advance their family business into a new era of growth and innovation. with a robust academic background that includes a degree in Master's in International Trade, Strategy, and Operations from the University of Warwick, UK. Khushboo Shah is a third-generation entrepreneur from the Shah family.

Since taking the reins of business operations in 2017, she has been instrumental in driving new customer developments and fostering strong relationships with existing clients. Her inclination towards the logistics and supply chain world has helped in building a smooth process flow in the day-to-day operations of the business.

Management

  • "We can, We will!"

Mr. Nitin Mehra

Business Development Manager
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  • “Stay committed,
    stay healthy”

Mr. S. K Nair

Sr. Consultant
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  • "The Will must be stronger than the skill"

Mr. Rajesh Dighe

National Sales Manager
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  • "A problem is a chance for you to do your best."

Mr. Pravin Lalwani

Business Development Manager
– Alternate Channels

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Mr. Nitin Mehra

Business Development Manager

We’re thrilled to shine the spotlight on Mr. Nitin Mehra, an indispensable member of our core team! With an illustrious career spanning over 40 years, Mr. Mehra brings a wealth of expertise in Business Development, Strategy Execution, and Brand Building to our organization.

Having held pivotal roles at industry giants like HUL, UPL, and Moser Baer, Mr. Mehra has honed his skills and deepened his understanding of consumer behavior and market dynamics. His keen observation and strategic acumen have been instrumental in driving our organization’s growth and success.

From cost optimization to bottom-line enhancement, Mr. Mehra’s meticulous approach ensures that every aspect of our business is optimized for success. His insights into consumer buying behaviors provide us with invaluable insights that help us tailor our products and strategies to meet the evolving needs of our customers.

We’re incredibly grateful for Mr. Mehra’s dedication, leadership, and unwavering commitment to excellence. Here’s to many more years of collaboration and success together!

Mr. S. K Nair

Sr. Consultant

It gives us great pleasure to introduce Mr. S.K Nair Sir who brings 48 years of experience in Sales, Marketing, Training & Market Research.

As a senior advisor, he provides valuable input to every new business investment and oversees its growth journey.

He has played key roles in some of the top companies which include HUL, Moser Baer, Godrej Agrovet, Innovative Foods, and I D Foods.

His commitment to going above and beyond makes him an asset to Mascot International Pvt. Ltd.. He inspires others with his entrepreneurial mindset and drive to continuously expand his skills.

Mr. Rajesh Dighe

National Sales Manager

With 30 years of Sales and Marketing expertise, having 16 years in FMCG, 8 years in the Salon professional industry, and 6 years in Pharma, he offers a diverse wealth of experience in Sales & distribution management, various channel management, GTM strategy, Customer Relation management etc. 

He has worked with esteemed organizations like HUL, Wrigley’s, P&G, Cipla, Wahl, among others, consistently delivering exceptional results. 

At Mascot he plays a vital role in streamlining the sales structure & resource planning, Creating training modules for the sales team for enhancing productivity, setting up distributor network across the country, Go to market  Strategy,  cross functional engagement to build a robust system to better services to trade, Performance management by implementing KPI , New launches, Planning promotion, implementation of the Sales force app,  new business development etc. 

Mr. Pravin Lalwani

Business Development Manager - Alternate Channels

An entrepreneur by heart with strong business acumen and a seasoned professional with nearly 23 years of comprehensive experience in Sales & Marketing, Business Development and International Business. Started his career at his own shop and eventually graduated on with 13 years of experience with Hindustan Unilever Ltd / Unilever International which engineered him into a dynamic professional. Known for his strong communication skills, negotiation abilities and relationship management skills. Entrepreneurial in approach, with a passion for driving business growth and achieving competitive advantage. An MBA in marketing and with a proven track record, he is the one to look out for all new business initiatives & innovations to drive market penetration and revenue growth. An expert table tennis player and a diehard Formula 1 fan, he is an integral part of our organisation.